Point Média provides fractional CMO services for founder-led businesses: senior marketing leadership on a part-time, retainer basis instead of a full-time salary. You get one clear point of direction — someone who sets the strategy, aligns your team and vendors around it, and stays in the execution to make it happen — sized to where your company actually is. A full-time CMO runs $150K+ a year before benefits; this is the same senior thinking, without the fixed bet.
What you get
Direction, leadership, and execution — in one seat.
Direction
Positioning, priorities, plans, budgets, and the decisions that actually steer your growth. The strategy stops living in a PDF and starts moving the number.
Leadership
Coordinating your team, agencies, freelancers, and partners so everyone's rowing the same direction — against one real plan, not six half-plans.
Execution
Hands-on where it counts: SEO, Google Ads, conversion optimization, email, marketing automation, content, and acquisition. In the work, not just advising on it.
Is this you?
Your company does marketing. But is anyone actually steering it?
Fractional CMO services fit best when your marketing has outgrown improvisation but doesn't yet justify a full-time executive. This works especially well for founder-led B2B, professional services, and e-commerce businesses that need senior direction now — not another vendor to manage.
The usual signs
- Too many initiatives, no clear priorities
- Multiple vendors, no shared vision
- Results that are hard to interpret
- Brand and sales pulling in different directions
- The founder still at the center of every marketing decision
The solution
Marketing direction that thinks — and then moves things forward
I become your strategic partner: aligning vision, resources, and execution. Not a deck of recommendations you're left to run alone — I stay in it to make things happen.
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Diagnose
Understand your business, market, customers, and data. Find where growth is actually stuck.
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Prioritize
Decide the few moves that will move the number most. Kill the rest.
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Build
Create the strategy, messaging, and systems that turn priorities into results — including a real sales funnel.
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Pilot
Coordinate your team, agencies, and vendors so everyone's rowing the same direction. Own the outcome.
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Optimize
Measure, analyze, and improve continuously to accelerate what's working.
The edge most agencies aren't watching
Your buyers are starting to search inside AI. Let's make sure you're the answer it gives.
The growth engine — SEO, Google Ads, conversion, email — is what builds revenue today, and it's proven.
What's next is AI-search visibility (AEO/GEO): being the business AI tools recommend when a buyer asks. Most of your competitors haven't noticed this front is opening. That's the gap I build you into — before it's a race everyone's running.
Why fractional?
The leadership of a CMO. Structured for where you are.
Full-time CMO
- $150K+/yr. plus benefits
- One person, one skill set
- Senior — but a big fixed bet
- Depends on the hire
- Long recruit, hard to unwind
- Rarely on the radar
High cost. High risk.
Hard to change.
Agency
- Retainer for execution
- Specialized execution, often siloed
- Sometimes fragmented across vendors
- You manage them
- Varies
- Not their focus
Execution without
direction.
Point Média
Fractional Marketing Leadership.
- Flat monthly retainer, sized to your stage
- Senior direction + coordination
- One clear point of direction
- In the execution, not just advising
- No minimum commitment — stop anytime
- Built into the plan
One strategic partner.
One roadmap.
One point of accountability.
How it works
Senior leadership on a flat monthly retainer. You're buying the outcome, not hours.
A full-time CMO runs $150K+ a year before benefits. Get the same senior thinking, sized to where you are:
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Starter
Getting the strategy and engine in place
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Growth
Scaling the channels that are working
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Full
Full marketing leadership across the business
One client per vertical — I don't share your strategy with a competitor, so I only take one business per industry. If your category is open, that's worth a conversation now. No minimum commitment: I recommend about six months to see results, but you can stop anytime.
We have found in Karina the ideal person to take charge of and develop our SMB's online marketing. Her work is carried out with rigor and professionalism while maintaining a human touch… We are completely satisfied with our partnership.
Christian Lajoie
Co-owner, Futon d'or / Boréal Mattress Workshop
FAQ
Frequently Asked Questions.
What is a fractional CMO?
A fractional CMO — also called a part-time or outsourced CMO — is a senior marketing leader who works with your company part-time, on a monthly retainer, instead of as a full-time executive. You get the strategic judgment and accountability of a CMO, sized to your stage.
What does a fractional CMO do?
Sets priorities, builds the marketing plan, directs the people and vendors doing the work, and answers for the results. With Point Média that includes hands-on execution where it counts — SEO, Google Ads, conversion optimization, and email.
How much does a fractional CMO cost?
I work on a flat monthly retainer in three tiers — Starter, Growth, and Full — sized to your stage and goals. No hourly billing. For context, a full-time CMO costs well over $150K a year before benefits. We pick the right tier in a first conversation. See the full cost breakdown.
When should you hire a fractional CMO?
When marketing is happening but no one is steering it: several initiatives, several vendors, and results you can't read clearly. It's usually the stage where the founder still makes every marketing call — and knows that has to change. How to hire a fractional CMO.
Is there a minimum contract?
No. My contracts have no minimum commitment: you can stop at any time, even after the first week. I recommend planning for about six months, because strategic work like SEO needs that long to show results — but that's a recommendation, not a lock-in.
How do you hire a fractional CMO?
Start with the problem, not the title: define what's stuck and what success looks like in 6 to 12 months. Then look for someone with documented results in a business like yours, ask how many hours a week the retainer covers and what they do hands-on versus direct, check references, and agree on a defined first 90 days. Month-to-month terms let you test the fit without a long commitment. Read the full hiring guide.
What's the difference between a fractional CMO and a marketing agency?
An agency executes a defined scope, often in one channel. A fractional CMO owns the overall strategy, decides what gets done across channels, and directs the agencies and specialists doing it. Full comparison.
Get senior marketing direction, sized to your company.
One conversation to find where you're losing momentum, what to prioritize next, and whether I'm the right person to lead it. Your category may still be open — let's find out.
Book a 30-min strategy call