About

I'm Karina Zein. I lead marketing for founder-led businesses — as their fractional CMO.

I run Point Média, a fractional CMO practice. I set the strategy and make sure it gets executed — directing your team if you have one, doing the work myself if you don't — until it shows up in revenue.

Talk through your priorities See the results
Karina Zein, founder of Point Média

ThePath here

  • Master's degree in Marketing & Sales.
  • Director of Digital Marketing at Journal Métro, before starting my own practice.
  • Founded Point Média in August 2020 as a marketing agency.
  • Rebuilt it as a fractional CMO practice — one senior point of direction instead of another vendor to manage.

I made that switch because I wanted to be accountable for my clients' growth, not just deliver tasks: working like a member of their team, planning the strategy with them and carrying it through.

How IWork

  • One point of direction.

    Strategy, priorities, and every vendor aligned to one plan — with one person accountable for it.

  • In the execution, not just advising.

    If you have a team or agencies, I direct them. If you don't, I do the work myself — and bring in vetted specialists for design or development when needed.

  • Found where search is heading.

    The proven growth engine first, then AI-search visibility (AEO/GEO) so your business is the answer ChatGPT, Perplexity, and Google AI Overviews give.

  • Numbers you can check.

    Results are reported with their source and timeframe — no rounded-up claims.

  • One client per vertical.

    Your strategy is never shared with a direct competitor.

We have found in Karina the ideal person to take charge of and develop our SMB's online marketing. Her work is carried out with rigor and professionalism while maintaining a human touch… We are completely satisfied with our partnership.

Christian Lajoie

Co-owner, Futon d'or / Boréal Mattress Workshop

Let's put your marketing in the right direction.

A focused conversation to identify what's holding your growth back — and what to do about it.

Talk through your priorities