Attention Founders, you have exceeded the million dollar mark in annual revenue. Now it’s time to…
Transform your company into an icon of your industry with a Fractional CMO.
Flexibility, high-level expertise, and guaranteed results without the exorbitant costs of a full-time hire, and with no-commitment on your part.
Trusted by
Studies have shown that businesses spend an average of $120,000 per year on marketing incentives done internally, with little or no results.
Dear CEO,
You understand the importance of marketing, but here’s the problem: you’re overwhelmed.
Between managing the day-to-day operations of your business, being the salesperson or managing a sales team yourself, you have no time left to focus on Marketing.
You know action is needed, but where to start?
You don’t want to hire a junior employee, you may have tried or toyed with the idea of working with a Marketing agency, but you feel the ideal scenario for you would be to have someone at a senior Marketing position work for you.
And while your business is doing well, you can’t afford a full-time VP of Marketing at $150,000/year just yet.
We get it. It’s not just about spending time or effort on Marketing; it’s about getting results.
Each day without an effective marketing strategy is a missed opportunity.
Your competitors are gaining ground, capturing the attention of your potential customers.
And the worst part?
You could be spending significant amounts on ineffective marketing tactics, wasting not just your budget but also your precious time.
Without clear direction, your business risks stagnation or even regression in an increasingly competitive market.
This is where we step in.
At Point Media, we offer part-time VP of Marketing services to businesses ready to elevate their online presence, employer branding, revenue, and brand image.
Our approach provides the expertise and results of a senior marketing leader without the cost of a full-time hire, and with a flexible, commitment-free formula.
Let us help you transform your company into an industry icon, leaving the inefficiencies behind and focusing on strategic, impactful marketing.
What we offer
A part-time Marketing VP
To leverage expert skills and strategic direction without the financial commitment and burden of a full-time hire, to position your business as the leader of your industry.
Top-Notch Project Organisation, Planning, and Monitoring
High-level project management, acclaimed by our clients, for an effective and stress-free execution of your marketing strategies, providing you with peace of mind.
Notion Dashboard for Project and Statistics Tracking
We build a centralized dashboard, so you can save time, have an overview of all statistics and follow how projects are progressing website, in real time and in one place.
Weekly meetings and a monthly timesheet for transparency
To stay in control and constantly informed and involved in the marketing process, ensuring perfect alignment with your company’s objectives and vision.
No-Commitment contract
Like you, we seek long-term partnerships. However, our goal is a joyful and fruitful relationship.
We understand that your business is like a family, where harmony is crucial.
That’s why we offer a one-month “compatibility test.”
It’s your peace-of-mind guarantee: if the magic doesn’t happen with your VP of Marketing, you are free to leave at any time, no hard feelings.
Why hire a Fractional CMO
To significantly increase your revenue
Which will provide you and your family with the lifestyle you dream of: the house, the car, dream vacations, the best schools for your children, and all the activities they wish to pursue.
So you can focus exclusively on managing your business
This will allow you to channel all your energy and focus where your skills are most valuable and needed: in the strategic vision and leadership of your company.
You could fully dedicate yourself to innovation, developing new business opportunities, and optimizing your internal operations. This would enable you to deepen your relationships with key clients and partners, and cultivate a strong and dynamic company culture.
To avoid the effort of having to learn marketing
Freeing you from hours of learning and trial and error, and helping you save tens of thousands of dollars in Marketing budget that you wouldn’t know how to use to get a positive ROI.
To free up your time
Which will ultimately make you more available, present, patient with your employees and a better leader.
This will lead to happier and more loyal employees, aiding our efforts to position you as a potential award-winning employer.
You will have fewer late nights at work, allowing more time with your family, who will no longer complain about your busy schedule.
To earn the recognition and respect that you deserve
From your peers, competitors, and clients.
What can you expect from your Fractional CMO?
When we say we handle all your Marketing, from defining a winning strategy to executing it so you don’t have to, we mean it.
Frustrated by not reaching the full potential of your business, because you don’t have enough time to dedicate to learning and implementing Marketing?
Your Fractional CMO will define and execute a Marketing strategy that will establish your online presence, position your company as an authority in your industry, build a community of loyal supporters, elevate your brand and employer image, and properly leverage social channels in your sales funnel.
Oops… Don’t have a structured sales funnel yet? No worries, your Fractional CMO will build one for you.
Worried about generating more leads, faster, without spending a fortune, and it keeps you awake at night?
Never run out of qualified leads again with secret tools and strategies that will fill your leads pipeline in a short period of time, with minimal effort and $0. This strategy allows sales teams to spend no time finding leads and focus all their working hours on working leads and closing deals. PS: This strategy works so well that we’ve had clients ask us to pause campaigns because they were receiving too many leads.
Bothered by long sales cycles?
Your Fractional CMO will shorten your sales cycle by supporting sales teams with collaterals, presentations and undisclosed startegies (until you hire us that is) that will help them save time, build trust with prospects and never run out of good reasons to reach out (without ever annoying them).
Wish your company had a way better brand image?
Thanks to your Fractional CMO, every prospect’s touchpoint with your company will be turned into an unforgettable experience, through unmatched customer service, impactful storytelling, stunning designs on your website, social platforms, emails and anywhere pertinent, an obsessive attention to the tiniest details and a desire to constantly improve.
Work with Marketing vendors?
Your Fractional CMO will lead projects involving vendors.
Think of your Marketing VP as a new team member, who would do any of the tasks you would give an employee that would be at this position.
Our guarantee to you: like our clients, you will wish you had started sooner.
If you think all these steps can help you build the company of your dreams, hiring a Fractional CMO at a fraction of the cost of a full-time hire might be the solution for you.
Testimonial
“We have found in Karina the ideal person to take charge of and develop our SMB’s online marketing. Her work is carried out with rigor and professionalism while maintaining a human touch. With her open-mindedness and a genuine desire to understand our needs, she succeeds in adapting her knowledge to the reality of our company and proposing tailored solutions.
We are completely satisfied with our partnership.“
– Christian Lajoie, Co-owner of Futon d’or/Boréal Mattress Workshop
Let's get to know each other!
Hi! This is Karina, Founding President of Point Média.
With a Master’s degree in Marketing & Sales, I launched Point Media as a traditional Marketing Agency in August 2020, after leaving my position as the Digital Marketing Director at Journal Métro.
A few months ago, I decided to switch my business model to become an agency providing medium-sized business the services of a dedicated Fractional CMO.
I found this to be the perfect solution for both clients and us. Why, you may ask? Well, you, the client, get to have a team member that will go above and beyond to take your company to the next level just like any employee.
Your Fractional CMO gets to be more involved in your company’s growth. They define and execute your entire Marketing strategy.
The weekly hours package allows us to focus our time and efforts according to your priorities. And lastly, you will build a real, lasting relationship with us, which is always more fun.
I look forward to meeting you and helping you transform your company into an industry icon!
Frequently Asked Questions
Do you have experience in the field I operate in?
How many team members do you have?
Seven (and growing)!
A graphic designer, an Ads specialist , an SEO and content specialist, a web developer, a copywriter, and 2 Marketing VPs.
Do you have any examples of content you have created?
Absolutely! You can consult our case studies and, if you would like even more examples, you can request to have our portfolio sent to you by filling out our contact form.
How long are your contracts?
Additional questions?
Write to me at karina.zein@pointmedia.ca
In the meantime, we'll be in our lab, infusing some marketing magic into each of our clients' projects!
